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Software development is the translation of a user need or marketing goal into a software product.
Software development should encompass the processes of software engineering combined with
the research and goals of software marketing and user procedures to develop
computer software solutions.
It is often difficult to isolate whether engineering, marketing or hands on experience is more responsible
for the success or failure of a software product to satisfy customer expectations. This is why it is important
to understand both processes and/or facilitate collaboration between both engineering and marketing in the
total software development process.
Marketing involvement is also known as software requirements analysis. Because software
development may involve compromising or going beyond what is required by the client, a software development
project may stray into processes not usually associated with engineering such as market research, human resources,
risk management, intellectual property, budgeting, crisis management, etc. These processes may also cause the role
of business development to overlap with software development.
The use of interdisciplinary people with more than twenty years of experience for software product
planning is critical to the development success.